SDL Group

At the SDL Group, we have been providing expertise in residential property services since 1989. Today we offer national coverage in risk management, surveying, lettings, estate agency, mortgages and insurance broking. The Group began in 1989 as Direct Valuations, a national property valuation solution linked to First Direct, and became Shepherd Direct following the addition of Shepherd Surveyors (England and Wales) to the Group.

From 2011, the Group built on the surveying business to form Direct Lettings (now SDL Lettings), providing backoffice lettings support to landlords. This now also supports the Group’s work in the Private Rental Sector, managing new-build rental housing developments from initial investment to tenant management. In 2013, the Group acquired the license to franchise CENTURY 21 UK, part of one of the world’s largest estate agency organisations. There are now around 60 CENTURY 21 UK branches across the UK.

The Group also owns part of Stonebridge Mortgage Solutions, one of the UK’s largest mortgage brokers, which incorporates moneyQuest, who provide telephone-based mortgage advice nationwide from their Glasgow base. Pure Protect, a whole of market insurance broker, specialize in advising consumers on life and critical illness cover on behalf of mortgage brokers.

 With the acquisition of the national surveying and auction business CP Bigwood in 2015, the Group’s nationwide presence in property services was further enhanced. To capitalise on this, the Group’s name was shortened to SDL, to reflect the group’s forward-thinking, entrepreneurial approach.

Since then the SDL Group has also acquired successful auction house Graham Penny and award winning estate agency Humphreys of Chester.

More information on our businesses can be found at


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